Growing the Cub Scout Program
in Your Community


 Marketing your cub pack is very important for the vitality of your program. Parents and boys need to see and hear about scouting, and your Pack at least seven times to feel totally sold about joining. In some cases less works, but this information comes from very intensive studies done by the Boy Scouts of America recently. Seven times? Boy, that sounds like a lot……Well, it really isn’t. Here is a list of ways you can market your Pack in your community. Don’t stop until you do AT LEAST seven, but more will bring even better results.

 

And remember, you really need to keep your Pack VISIBLE.
Great Recruitment Ideas...
Boy talks in your schools
Flyers in your school
Flyers in churches
Press release to local paper, for school night and all activities
Article in school newsletter
Article in church bulleting
Posters in key places in town - especially at Sports Fields
Display yard signs
Conduct your school night
Attend back to school night and promote school night
Message on school marquee about joining
Message on businesses marquee about joining
PA announcements at school
Do a display case at school/in town/at library
Leaders help serve school lunch in uniform
Church Sunday School announcements/boy talks
Contact local home schoolers
Volunteer for community events and wear uniform
Flyers in bags at grocery store and drug store
Give business cards to your boys and give to friends
Halloween candy note
Speak at a PTA meeting
Message on community access cable
Radio announcements
Create pack webpage
Have your information on school and community WebPages